Most popular webmail opensĬhanges in the webmail email client landscape have also been minimal.Ĭompared to June, Gmail’s share in July was the same while Yahoo! Mail went down a tiny bit with capturing Yahoo! Mail’s lost share.Ĭurious why we count Gmail as webmail? Learn how Gmail opens are reported in Email Analytics.
So using the GMX mobile app on an iPhone won’t be affected by Apple’s upcoming privacy measure. Keep in mind, Mail Privacy Protection only impacts Apple’s native Mail app.
When we dig deeper into non-US mobile apps like GMX and Web.de, the number of Android users is nearly 5 times more than iPhone and iPad combined. Nearly 65% of our data comes from the United States. Here’s something you might find fascinating, though. There have been some changes in the exact share each of the top 3 holds, but it’s nothing worth noting (think, a tenth or a hundredth percentage point kind of movement). Most popular mobile opensĭialing in on mobile email apps, the top 3 have remained the same with iPhone at the very top. Meaning, not being tethered to their work or their computers-a likely reason for the drop in desktop email opens. With pent up demand due to the pandemic and the world feeling a greater sense of safety (before all this Delta variant business, of course), people have been going out with a vengeance. Webmail came in as a very close second with desktop trailing behind at #3.Īlthough mobile is up from June, when you compare to the beginning of the year, it’s actually down while webmail is higher than it was.
Mobile has remained the top dog all year long and even increased its share by 2% in July. We’ve got your automated and personalized Apple Audience Report right here. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience. What does your Apple Mail audience look like? Altogether, Dark Mode makes up almost 29%! This may be the case (or close to it) across the board, so consider optimizing your emails for Dark Mode. Light Mode for iPhone iOS 13 and iOS 14 as well as Apple Mail 13. One thing to note? Apple iPad’s share has been slowly waning with each passing month this year.Īnd because I’m a nerd, I was curious about Dark Mode and dug even further into our data. Apple iPad decreased in popularity by 3.3% while increased theirs by 5.9%. Otherwise, all ranks have remained the same since June with one exception: Apple iPad and have swapped spots by a very thin margin, with now at #7 and Apple iPad at #8. This bump could be chalked up to a seasonal shift (more on that later). Since Q1 (January-March) of this year, it’s grown by nearly 8 percentage points! Still not enough to steal Apple iPhone’s crown, though. It’s interesting to see how much Gmail has been gaining ground, though. When we look at Apple Mail across the iPhone, iPad, and Mac, that combined share has grown to 49.7%. If you’ve been keeping up with this, we’re probably going to sound like a broken record here: The top 3 email clients are still Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail).Īpple iPhone increased its email client market share a tiny bit-about one percentage point since June. But since we’re all worried about Apple’s Mail Privacy Protection, I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. So what happened in July? To be honest, not a whole lot has changed compared to June. It’s a closer look at a snapshot in time-versus our annual email client market share blog post-so we can bring you up to speed with the latest insights, faster. It’s time for our recap of last month’s top trends and shifts in email client market share.
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